Zavi

The challenge

Zavi had product people wanted and a feed that did not show it. Ads were boosted posts, tracking was broken, and every order felt like a coin flip. We owned the brand, so we had access to every real number — spend, margins, returns.

What we did

• Rebuilt the ad account structure and fixed pixel and catalogue tracking from scratch.
• Ran a weekly creative cycle: new hooks, new angles, cut the losers fast.
• Moved the feed to a fixed content calendar with reels shot in-house.
• Tightened the buying journey from ad to WhatsApp to checkout.