Home & Energy Products Brand
From a stalled DIY launch to roughly PKR 7.7M in total revenue — in five months.
The challenge
A Pakistan-based home & energy products brand launched from scratch and tried running their own website and Meta Ads. Momentum stalled quickly and paid activity was paused. By January the store was seeing a trickle of visitors and zero sales.
What we did
- Rebuilt the Shopify storefront from scratch: new UI/UX, restructured product storytelling, trust signals and a mobile-first layout.
- Produced ongoing short-form reels and product content around the real use-case, feeding both organic reach and paid creative.
- Managed Meta Ads end to end, from structured testing through to an always-on scaled sales campaign.
- Refined creative and targeting continuously as spend scaled.
Before Pluto Media
A self-built, generic storefront with no conversion-focused structure, and ad campaigns that had been started and abandoned without a clear content or targeting strategy.
The brief
Rebuild the brand's online presence from the ground up and take full ownership of content production and paid acquisition — turning an idle store into a repeatable revenue channel.
The result
~7.7M
PKR total revenue (Jan–Jul)
588
Total orders fulfilled (Jan–Jul)
32×
Website sessions growth (Jan → Jul)
6.8×
Blended Meta Ads ROAS
How it played out
Jan 2026
Standing start. Self-managed store and ads. 311 sessions, PKR 0 in sales for the month.
Late Feb 2026
Pluto Media onboarded. Full Shopify storefront rebuild begins alongside first structured ad tests.
Mar 2026
New store goes live. Sessions jump to 5,248 (+438% MoM); first real sales month at scale — 52 orders, PKR 660K.
Apr – May
Scaling phase. A newly scaled sales campaign becomes the primary driver. Sessions peak at 13.7K in May; revenue crosses PKR 1.4M.
Jun – Jul
Consistent PKR 2M+ months. July closes at PKR 2.73M in sales, 10K sessions and a 6.8× blended ROAS across all Meta activity to date.
Monthly revenue, Jan – Jul 2026
Shopify-reported total sales by month, all channels. Cumulative total: approximately PKR 7.7M.
Paid media performance
Campaign-level results as reported by Meta Ads Manager. Campaign names withheld and shown generically.
| Campaign | Spend (PKR) | Purchases | ROAS |
|---|---|---|---|
| Test Campaign 1 (early launch) | 149,132 | 47 | 3.5× |
| Test Campaign 2 | 23,044 | 4 | 1.5× |
| Always-On Campaign | 77,574 | 42 | 16.3× |
| Scaled Sales Campaign | 794,095 | 452 | 6.8× |
| Blended total (all campaigns) | 1,093,712 | 551 | 6.8× |
1.12M
people reached across 3.22M ad impressions, at an average cost per purchase of roughly PKR 1,940 — down sharply from the early testing campaigns.
Note: Shopify order and revenue figures may include a small number of cancelled or returned orders, as is common for high-volume e-commerce stores.